We put viewers inside the experience

Click the video above to watch people’s reactions to the experience.

We were approached by Trygga Barnen, a Swedish non-profit organization devoted to helping children in alcoholic abusive households, to create a virtual reality experience that gives people a glimpse of what it’s like to live in these conditions. Our Creative Director, Gian Gonzalez, found the most authentic way to accomplish this would be to put the viewer in the shoes of a hunted animal.


Together with Tobii, a leading company in eye-tracking technologies, we were able to assess viewers reactions as we monitored their heart rate and studied their respiratory behavior.


Watch the analytics below!

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